Nordic

Head of Social Media and External Communications

At Nordic, I lead social media, external communications and employer brand for the global healthcare IT consulting firm

Social Media Strategy

In my role, I lead organic and paid social media strategy, content creation, listening, thought leadership, governance, reporting and employee advocacy. In partnership with the design team, I pair my SEO rich, on-brand social copy with visually pleasing, branded social graphics and videos to create compelling content for LinkedIn and Twitter. Additionally, I create weekly thought leadership content for four executive leadership team members and other SMEs at key moments in time.

External Communications

Originally hired to just handle social media, my role quickly expanded to encompass all external communications, including acting as liaison to the firm's public relations agency, coordinating interviews with Nordic thought leaders, developing pitches and writing news releases on a variety of topics.

These are a few news releases I developed for Nordic Consulting.