Senior Manager, Social Media and Digital Marketing
Social Media Strategy & Content
A large amount of my time at Glooko was spent on optimizing their social media strategy and content on Facebook, LinkedIn, Twitter, Instagram and YouTube. I created social media content for healthcare providers and patients within regulatory guidelines, managed the social media content calendar, designed visually-pleasing branded graphics and videos, and shared unique social media content with the executive leadership team to help grow their presence through key digital health topics.
While at Glooko, I wrote over 40 blog posts on a variety of digital health topics, product releases and partnerships and amplified them via owned and shared digital channels, including the corporate Glooko social media channels, Team Glooko's personal LinkedIn and Twitter channels, emails and website banners. We launched three blog series focused on healthy eating and living, physical activity and diabetes health tips from the company's very own experts. All blog posts were optimized for SEO and featured unique graphics I designed for each one.
To optimize the user experience, I worked with an agency to refresh the layout and functionality of the company's homepage, blog and News Releases, Media Center, In the News and Device Compatibility pages. We also implemented a slider on the homepage of the corporate and regional websites to better drive traffic to the latest news, events and product releases.