Class Campaign Studies
Superman: World of New Krypton
The Superman: World of New Krypton advertising plan is the communication product portion of my advertising capstone project, "Integrated Marketing Communications in the Comic Book Industry." The plan relies heavily on viral marketing and social media. The campaign for the limited series from DC Comics focuses on tourism between New Krypton and Earth.
Christopher and Dana Reeve Foundation
In the graduate level class, Integrated Marketing Communications, the quarter length assignment was to create two events that would benefit the Chicago chapter of the Christopher and Dana Reeve Foundation. The information below in the advertisements is strictly fictional and used in pitches to the client during class presentations.
The Hamdard Center
The class client in my public service communication was the Hamdard Center. We were assigned the task of creating a public relations plan in order to raise awareness of breast cancer among their clients. These are two posters I designed for events included in my group's plan.
Andrew Murray Vineyards
The case study assignment in my integrated marketing communications class was to raise awareness and help boost sales for Andrew Murray Vineyards in California. The pitch created included an entire campaign with hotel partnerships, ads on internet tourism sites, public relations and industry magazines. The advertisements are strictly fictional.