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Timothy A. Carbonara

Communications professional with a master’s degree in integrated marketing communications. A broad range of experience from marketing, corporate communications, social media and advertising to website content, graphic design, blogging and branding.


Senior Manager, Social Media & Digital Marketing • September 2021-Present
  • Develop and lead the digital and social media strategy for the connected care company 
  • Craft, curate and manage digital content, including blog, web and social media posts 
  • Design visually-pleasing graphics and videos for use on the company’s website and social media channels 
  • Provide monthly social media analytics, Google Analytics and Google Search Console reports to relevant stakeholders 
  • Share unique social media content with executive leadership team to help grow their thought leadership presence 
  • Partner with customer support to better assist mobile app users on social media using a new reactive community management guide 
  • Leverage paid content on LinkedIn and Twitter to drive traffic to landing pages during major industry events 
  • Collaborate with the regional marketing teams on localized social media and website content 
  • Launched a regional social media strategy to ensure one brand voice, look and feel as company grows in key markets 
  • Optimized the company’s social media channels, content and hashtag strategy to better reflect brand messaging 
  • Enabled social listening to better manage the brand reputation on social media, blogs and forums 
  • Guided acquired companies on Glooko’s social media branding and strategy 
  • Launched Bambu globally to help raise brand awareness and simplify the process for employees sharing branded social content 
  • Revamped the SEO of the corporate website, along with the layouts of key pages, including News Releases, In the News and the Blog
Blue Cross Blue Shield Association
Social Media Lead • April 2020-September 2021
  • Led the overall strategy and content creation for the Association’s social media presence
  • Developed social media content and reactive community messages for toolkits leveraged by the 35 Blue Cross and Blue Shield companies
  • Executed reactive messaging using a newly created community management guide that helped ensure positive brand reputation
  • Identified and coordinated outreach to social media influencers to build relationships and further brand messaging
  • Advanced a thought leadership strategy by providing personalized weekly social media content to the CEO and seven senior executives
  • Led the Association’s Social Media Workgroup by overseeing all communications to social leads at the 35 Blue Cross and Blue Shield companies, hosting a monthly meeting, developing an agenda and coordinating presentations to further Association campaigns and industry best practices
  • Revamped the Association’s LinkedIn Life Tab, social recruiting assets and social media training guides for employees
  • Refreshed look and tone of the Association’s social media channels, content and hashtags to better reflect the brand
  • Launched the Association’s Instagram and created a comprehensive communications strategy to promote the new channel
Motorola Solutions
Social Media Manager • May 2018-April 2020
  • Led the development and execution of the company’s social media strategy focused on global storytelling 
  • Managed the overall company social media content calendar covering Facebook, Twitter, LinkedIn and Instagram 
  • Created daily content, including copy and graphics, focused on news releases, earned media, earnings, company culture, corporate responsibility, careers and awards for Motorola Solutions’ corporate social media channels 
  • Produced employee volunteerism, grants and recognition content for the Motorola Solutions Foundation’s Facebook and Twitter channels 
  • Launched and executed a company-wide hashtag strategy around careers, culture, corporate responsibility and innovation 
  • Created social media graphics templates for use by social marketing teams across regions 
  • Updated the company’s social media policy and rolled out new guidelines to all employees 
  • Partnered with regional marketing teams and social leads at acquired companies to ensure strategy alignment and consistent branding 
  • Led workshops on social media best practices and provided content to regional marketing teams, recruiters and company leaders 
  • Supervised an employee who handled video security, commercial and Foundation social media content 
  • Created and implemented social media strategies and guidance around M&A activities 
  • Provided monthly social media analytics reports to relevant stakeholders 
  • Managed the company’s Glassdoor page by updating content regularly and engaging with reviews 
  • Redesigned the company’s newsroom to include more visuals, enhanced storytelling features and social sharing 
  • Executed successful social media campaigns around the company’s annual software summit, APX NEXT two-way radio launch and 90th anniversary
Senior Corporate Communication Associate • December 2016-August 2018
  • Created and executed a global external marketing communications strategy focused on recruitment by sharing ZS stories
  • Planned, wrote and designed original content for the ZS Careers social media channels and the firm’s lifestyle blog
  • Created and implemented branded recruitment campaigns using digital channels for roles in ZS’s different practice areas
  • Launched the Life at ZS blog and the @ZSCareers Instagram to give a behind the scenes look at the firm
  • Acted as liaison with firm’s agency partner on numerous large social, blog and video projects
  • Managed and executed communications plans for firm’s awards announcements
  • Delivered social media training to recruiters across the globe
  • Distributed a weekly email of social media content to recruiters
  • Assisted in implementation of a new employee advocacy tool and provided unique content to users
  • Supported the university recruiting team to grow brand awareness on U.S. and India campuses
  • Led a weekly meeting of ZS’s social media team to integrate best practices into strategies
  • Created training decks and provided recommendation to grow presence of ZS’s thought leaders using social media
  • Collaborated with creative services team on digital and print marketing collateral
  • Shared communications best practices with offshore staff to use locally
  • Updated copy and content regularly on the careers pages of, the firm’s jobs portal and career-focused microsites
  • Provided updates on external communications around CSR and employee resource groups to internal stakeholders
  • Relaunched and co-led Pride@ZS by organizing activities and designing collateral to raise awareness for the group
Digital Communications Manager • December 2015-December 2016
  • Managed content, design and development
  • Created content, strategy and campaigns for company’s Facebook, Twitter, LinkedIn, Instagram, YouTube and blog
  • Launched GE Transportation’s Instagram account with support from integrated communications campaign
  • Collaborated with colleagues across business departments to create rich blog content for social amplification
  • Ensured marketing collateral meets all GE brand guidelines with a similar tone of voice
  • Designed digital and print marketing collateral including advertisements, banners, posters, infographics and social graphics
  • Compiled monthly analytics reports on company’s social media channels using Percolate
  • Coordinated and created digital displays for GE’s Chicago facility as well as other U.S. sites 
  • Compiled daily and weekly risk reports for GE leadership using Meltwater and Digimind Social
  • Positioned leadership as influencers through social content creation and trainings
  • Continued to manage and create content for GE in Chicago’s Facebook and Twitter accounts
  • Led efforts of GE's Chicagoland GLBTA Alliance
  • Led the 2016 company-wide kick-off meeting from GE’s Shanghai office
  • Recognition included three project based Above & Beyond Awards from peers
GE Capital
Social Media Analyst • January 2014-December 2015
  • Compiled and presented weekly, monthly and ad-hoc social listening reports covering trends, keywords, media platforms, social influencers, hashtags, sentiment and potential engagement opportunities for GE Capital businesses and customers
  • Monitored legal, business and crisis issues around the GE Capital brand using Salesforce Marketing Cloud tools
  • Influenced Radian6 and Social Studio product road maps and expanded product capabilities through daily use
  • Led GE in Chicago social media initiative on Facebook and Twitter through content management, copywriting, hashtag promotion, strategy creation and engagement while supporting major campaigns & acting within compliance guidelines
  • Assisted with social media strategy for GE Capital, Commercial Distribution Finance and completed Facebook Tabs project
  • Provided guidance to GE Capital businesses on best practices for social media content and strategy
  • Trained other GE employees in use of Adobe InDesign and Radian6
  • Created infographics and other marketing collateral to showcase social listening team capabilities and accomplishments
  • Updated social media playbook design for global GE Capital advertising and branding team 
  • Led creation of template design for social listening reports for GE Capital businesses and customers
  • Demonstrated social listening capabilities at Innovation Labs for GE Capital customers, Girls Who Code and GE Girls Day
  • Created Twitter strategy and wrote weekly tweets for GE Capital, Americas CIO
  • Assisted with hashtag best use training and guidance for Access GE webinars
  • Attended Financial Services Social Business Leadership Forum and 5th Annual Social Media Summit
  • Participated in the 2015 mentorship program with a GE Capital IT leader
  • Completed Presentation Skills and Building Essential Leadership Skills courses through GE Crotonville 
  • Member of the GE GLBTA, Toastmasters and GE in Chicago Brandstorming team
  • Recognition included the GECA IT Colors Award and 11 project based Above & Beyond Awards from peers
Schaumburg Park District
Communications Coordinator • September 2010-January 2014
Communications Intern • May-August 2008, December 2008
  • Managed content and monitored Google Analytics on five District owned websites
  • Acted as project manager for the relaunch of the award-winning
  • Oversaw the development and design of the District’s mobile application and site
  • Assisted with design and launch of and
  • Created, designed and scheduled email marketing efforts and social media content on Facebook, Twitter, YouTube and Vimeo
  • Produced and distributed press releases using AP Style writing covering news and events
  • Edited and proofed all marketing materials including quarterly program guide
  • Maintained cable bulletin board on District’s public access channel and assisted with video projects and programs
  • Captured photos and video for promotional use during special events and programs
  • Designed and updated print flyers, PowerPoint presentations and messaging on digital screens in facilities
  • Developed and wrote monthly staff newsletter for print and intranet
  • Oversaw communications department interns
  • Attended educational conferences and classes on social media, parks and recreation marketing, and digital photography
  • Recognition included the 2013 Director’s Award, 2010 Department Member of the Year and multiple Image Awards
Guerrero Howe  
Freelance Graphic Designer • June 2009-August 2011
  • Designed advertisements for company’s clients for use in international publications
Amble Resorts: The Resort at Isla Palenque
Marketing Assistant • April-September 2010
Marketing Intern • January-March 2010
  • Managed social networking accounts on Facebook, Twitter and YouTube
  • Wrote and edited copy for press releases, brochures, blog and web content
  • Maintained databases of sales prospects and customers using Salesforce
  • Conducted independent research into media, competitors, and press release and content marketing topics
  • Assisted with creative direction of designers working on advertising collateral
  • Designed signs, island site map, sales collateral and advertisements for use in international publications and online 
  • Collaborated with sales and architecture departments on marketing materials
  • Planned and secured online and print media buys

Freelance Graphic Design, Social Media & Marketing 
  • Design logos, graphics, newsletters, posters, business cards and other projects for print and web
  • Create comprehensive marketing plans and social media strategies for clients
  • Past and present clients include Carbonara Law, CorePower Yoga, Cor Theatre and Nordstrom
Entertainment Cruises
Reservation Sales Representative • October 2009-March 2010
  • Persuaded customers to purchase products
  • Accurately entered reservations
  • Provided customer service
Corporate Marketing Intern • May-October 2009
  • Assisted with national marketing initiatives for company’s nine cities
  • Managed the national Twitter account and the Facebook accounts for six cities
  • Engaged social media followers and fans
  • Researched online to maximize market opportunities for potential relationships and promotions
  • Tracked online website reviews of the company
  • Supported onboard sweepstakes
MK Communications
Intern • May-August 2009
  • Assembled press kits
  • Prepared and filed media clips
  • Researched potential business partnerships in order to enhance client project growth
  • Designed assignments for firm clients including charts and invitations
American Red Cross of Greater Chicago
Marketing & Communications Intern • August 2008-April 2009
  • Wrote and distributed press releases
  • Updated social networking accounts, blog and chapter website
  • Researched and negotiated advertising rates in local media
  • Drafted advertising copy for holiday campaign
  • Organized media clips, generated media reports and constructed media lists
  • Assisted in construction of the 2009 editorial calendar
GameTime 24x7 Ltd.
Graphic Design Intern • April-August 2008
  • Designed company logo and graphics for the “Year of the Million” campaign


Loyola University Chicago: Quinlan School of Business
 • Chicago, IL

  • Master of Science in Integrated Marketing Communications
  • Graduated July 2010 with cumulative GPA of 3.68 / 4.0
  • Beta Gamma Sigma Honor Society

Loyola University Chicago: School of Communications • Chicago, IL

  • Bachelor of Arts in Advertising & Public Relations with Marketing and Visual Communications Minors
  • Graduated May 2009, Cum Laude with cumulative GPA of 3.58 / 4.0
  • Studied abroad at the John Felice Rome Center in Rome, Italy during spring 2007
  • Active member of residence hall government association and LUC American Advertising Federation Club chapter
DePaul University • Chicago, IL
  • Interactive Marketing Certificate • October 2015
  • Paid Search Marketing Certificate • December 2015
  • Social Media Marketing Certificate • December 2015
Scrum Alliance • Chicago, IL
  • Certified ScrumMaster (CSM) • November 2015

Harper College • Palatine, IL                                                                                                                                                                       

  • Website Maintenance and Design Continuing Education Certificate • November 2011
  • Adobe Creative Suite: Acrobat, Illustrator, InDesign & Photoshop
  • Social Media: Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, Bambu, GaggleAMP, Hootsuite, Sprinklr & Sprout Social
  • Public Relations: AP Style & Meltwater
  • HTML & Content Management Systems: Sitefinity, Blogger, WordPress, Google Analytics, Google Search Console & Google Sites


            • Fundraised and completed multiple half and fulll marathon training programs supporting the AIDS Foundation of Chicago
            • Communications lead for Queer Tech Club (2015-Present) and Citywide Pride (2016-2022)Lead multiple fundraising team initiatives for the National Multiple Sclerosis Society
            • Boy Scouts of America Eagle Scout