Resume

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Timothy A. Carbonara

Communications professional with a master’s degree in integrated marketing communications. A broad range of experience from marketing, corporate communications, social media and advertising to website content, graphic design, blogging and branding.


PROFESSIONAL EXPERIENCE

Motorola Solutions
Social Media Manager • May 2018-Present
  • Lead the development and execution of the company’s social media strategy focused on global storytelling
  • Manage the overall company social media content calendar covering Facebook, Twitter, LinkedIn and Instagram
  • Create content focused on news releases, earned media, earnings, company culture, corporate responsibility, executive-level thought leadership, careers and awards for corporate social media channels by writing copy and designing graphics
  • Produce engaging and visually pleasing content focused on employee volunteerism, grants and company recognition for the Motorola Solutions Foundation’s Facebook and Twitter channels
  • Partner with regional marketing teams and social leads at acquired companies to ensure strategy alignment, consistency, high-quality content and branding to tell one global story about Motorola Solutions
  • Lead workshops with regional marketing teams and company executives on social media best practices
  • Train talent acquisition teams on social media best practices and regularly provide recruiters with unique content and brand assets
  • Supervise an employee who handles video security, commercial and Foundation social media content
  • Create and implement social media strategies and guidance around M&A activities
  • Provide monthly social media analytics reports to relevant stakeholders
  • Manage the company’s Glassdoor page by updating content regularly and engaging with reviews
  • Redesigned the company’s newsroom to include more visuals, enhanced storytelling features and social sharing
  • Launched a company-wide hashtag strategy around careers, culture, corporate responsibility and innovation
  • Created social media graphics templates for use by social marketing teams across regions
  • Updated the company’s social media policy and rolled out new guidelines to all employees 
  • Executed successful social media campaigns around the company’s annual software summit, APX NEXT launch and 90th anniversary
ZS
Senior Corporate Communication Associate • December 2016-August 2018
  • Created and executed a global external marketing communications strategy focused on recruitment by sharing ZS stories
  • Planned, wrote and designed original content for the ZS Careers social media channels and the firm’s lifestyle blog
  • Created and implemented branded recruitment campaigns using digital channels for roles in ZS’s different practice areas
  • Launched the Life at ZS blog and the @ZSCareers Instagram to give a behind the scenes look at the firm
  • Acted as liaison with firm’s agency partner on numerous large social, blog and video projects
  • Managed and executed communications plans for firm’s awards announcements
  • Delivered social media training to recruiters across the globe
  • Distributed a weekly email of social media content to recruiters
  • Assisted in implementation of a new employee advocacy tool and provided unique content to users
  • Supported the university recruiting team to grow brand awareness on U.S. and India campuses
  • Led a weekly meeting of ZS’s social media team to integrate best practices into strategies
  • Created training decks and provided recommendation to grow presence of ZS’s thought leaders using social media
  • Collaborated with creative services team on digital and print marketing collateral
  • Shared communications best practices with offshore staff to use locally
  • Updated copy and content regularly on the careers pages of ZS.com, the firm’s jobs portal and career-focused microsites
  • Provided updates on external communications around CSR and employee resource groups to internal stakeholders
  • Relaunched and co-led Pride@ZS by organizing activities and designing collateral to raise awareness for the group
Digital Communications Manager • December 2015-December 2016
  • Managed GETransportation.com content, design and development
  • Created content, strategy and campaigns for company’s Facebook, Twitter, LinkedIn, Instagram, YouTube and blog
  • Launched GE Transportation’s Instagram account with support from integrated communications campaign
  • Collaborated with colleagues across business departments to create rich blog content for social amplification
  • Ensured marketing collateral meets all GE brand guidelines with a similar tone of voice
  • Designed digital and print marketing collateral including advertisements, banners, posters, infographics and social graphics
  • Compiled monthly analytics reports on company’s social media channels using Percolate
  • Coordinated and created digital displays for GE’s Chicago facility as well as other U.S. sites 
  • Compiled daily and weekly risk reports for GE leadership using Meltwater and Digimind Social
  • Positioned leadership as influencers through social content creation and trainings
  • Continued to manage and create content for GE in Chicago’s Facebook and Twitter accounts
  • Led efforts of GE's Chicagoland GLBTA Alliance
  • Led the 2016 company-wide kick-off meeting from GE’s Shanghai office
  • Recognition included three project based Above & Beyond Awards from peers
GE Capital
Social Media Analyst • January 2014-December 2015
  • Compiled and presented weekly, monthly and ad-hoc social listening reports covering trends, keywords, media platforms, social influencers, hashtags, sentiment and potential engagement opportunities for GE Capital businesses and customers
  • Monitored legal, business and crisis issues around the GE Capital brand using Salesforce Marketing Cloud tools
  • Influenced Radian6 and Social Studio product road maps and expanded product capabilities through daily use
  • Led GE in Chicago social media initiative on Facebook and Twitter through content management, copywriting, hashtag promotion, strategy creation and engagement while supporting major campaigns & acting within compliance guidelines
  • Assisted with social media strategy for GE Capital, Commercial Distribution Finance and completed Facebook Tabs project
  • Provided guidance to GE Capital businesses on best practices for social media content and strategy
  • Trained other GE employees in use of Adobe InDesign and Radian6
  • Created infographics and other marketing collateral to showcase social listening team capabilities and accomplishments
  • Updated social media playbook design for global GE Capital advertising and branding team 
  • Led creation of template design for social listening reports for GE Capital businesses and customers
  • Demonstrated social listening capabilities at Innovation Labs for GE Capital customers, Girls Who Code and GE Girls Day
  • Created Twitter strategy and wrote weekly tweets for GE Capital, Americas CIO
  • Assisted with hashtag best use training and guidance for Access GE webinars
  • Attended Financial Services Social Business Leadership Forum and 5th Annual Social Media Summit
  • Participated in the 2015 mentorship program with a GE Capital IT leader
  • Completed Presentation Skills and Building Essential Leadership Skills courses through GE Crotonville 
  • Member of the GE GLBTA, Toastmasters and GE in Chicago Brandstorming team
  • Recognition included the GECA IT Colors Award and 11 project based Above & Beyond Awards from peers
Schaumburg Park District
Communications Coordinator • September 2010-January 2014
Communications Intern • May-August 2008, December 2008
  • Managed content and monitored Google Analytics on five District owned websites
  • Acted as project manager for the relaunch of the award-winning ParkFun.com
  • Oversaw the development and design of the District’s mobile application and site
  • Assisted with design and launch of SchaumburgCAN.org and SchaumburgParkFoundation.org
  • Created, designed and scheduled email marketing efforts and social media content on Facebook, Twitter, YouTube and Vimeo
  • Produced and distributed press releases using AP Style writing covering news and events
  • Edited and proofed all marketing materials including quarterly program guide
  • Maintained cable bulletin board on District’s public access channel and assisted with video projects and programs
  • Captured photos and video for promotional use during special events and programs
  • Designed and updated print flyers, PowerPoint presentations and messaging on digital screens in facilities
  • Developed and wrote monthly staff newsletter for print and intranet
  • Oversaw communications department interns
  • Attended educational conferences and classes on social media, parks and recreation marketing, and digital photography
  • Recognition included the 2013 Director’s Award, 2010 Department Member of the Year and multiple Image Awards
Guerrero Howe  
Freelance Graphic Designer • June 2009-August 2011
  • Designed advertisements for company’s clients for use in international publications
Amble Resorts: The Resort at Isla Palenque
Marketing Assistant • April-September 2010
Marketing Intern • January-March 2010
  • Managed social networking accounts on Facebook, Twitter and YouTube
  • Wrote and edited copy for press releases, brochures, blog and web content
  • Maintained databases of sales prospects and customers using Salesforce
  • Conducted independent research into media, competitors, and press release and content marketing topics
  • Assisted with creative direction of designers working on advertising collateral
  • Designed signs, island site map, sales collateral and advertisements for use in international publications and online 
  • Collaborated with sales and architecture departments on marketing materials
  • Planned and secured online and print media buys
INTERNSHIP & OTHER RELATED WORK EXPERIENCE

Freelance Graphic Design, Social Media & Marketing 
  • Design logos, graphics, newsletters, posters, business cards and other projects for print and web
  • Create comprehensive marketing plans and social media strategies for clients
  • Past and present clients include Carbonara Law, CorePower Yoga, Cor Theatre and Nordstrom
Entertainment Cruises
Reservation Sales Representative • October 2009-March 2010
  • Persuaded customers to purchase products
  • Accurately entered reservations
  • Provided customer service
Corporate Marketing Intern • May-October 2009
  • Assisted with national marketing initiatives for company’s nine cities
  • Managed the national Twitter account and the Facebook accounts for six cities
  • Engaged social media followers and fans
  • Researched online to maximize market opportunities for potential relationships and promotions
  • Tracked online website reviews of the company
  • Supported onboard sweepstakes
MK Communications
Intern • May-August 2009
  • Assembled press kits
  • Prepared and filed media clips
  • Researched potential business partnerships in order to enhance client project growth
  • Designed assignments for firm clients including charts and invitations
American Red Cross of Greater Chicago
Marketing & Communications Intern • August 2008-April 2009
  • Wrote and distributed press releases
  • Updated social networking accounts, blog and chapter website
  • Researched and negotiated advertising rates in local media
  • Drafted advertising copy for holiday campaign
  • Organized media clips, generated media reports and constructed media lists
  • Assisted in construction of the 2009 editorial calendar
GameTime 24x7 Ltd.
Graphic Design Intern • April-August 2008
  • Designed company logo and graphics for the “Year of the Million” campaign

EDUCATION

Loyola University Chicago: Quinlan School of Business
 • Chicago, IL

  • Master of Science in Integrated Marketing Communications
  • Graduated July 2010 with cumulative GPA of 3.68 / 4.0
  • Beta Gamma Sigma Honor Society

Loyola University Chicago: School of Communications • Chicago, IL

  • Bachelor of Arts in Advertising & Public Relations with Marketing and Visual Communications Minors
  • Graduated May 2009, Cum Laude with cumulative GPA of 3.58 / 4.0
  • Studied abroad at the John Felice Rome Center in Rome, Italy during spring 2007
  • Active member of residence hall government association and LUC American Advertising Federation Club chapter
DePaul University • Chicago, IL
  • Interactive Marketing Certificate • October 2015
  • Paid Search Marketing Certificate • December 2015
  • Social Media Marketing Certificate • December 2015
Scrum Alliance • Chicago, IL
  • Certified ScrumMaster (CSM) • November 2015

Harper College • Palatine, IL                                                                                                                                                                       

  • Website Maintenance and Design Continuing Education Certificate • November 2011
COMPUTER SKILLS & PROGRAM KNOWLEDGE
  • Adobe Creative Suite: Acrobat, Dreamweaver, Illustrator, InDesign & Photoshop
  • Email Marketing Programs: MailChimp & Interspire Email Marketer
  • Salesforce Marketing Cloud: Radian6, Command Center & Social Studio
  • Social Media: Facebook, Twitter, LinkedIn, Instagram, YouTube, Vimeo, TweetDeck, Percolate, GaggleAMP, Hootsuite & Sprout Social
  • Public Relations: AP Style, Digimind & Meltwater
  • HTML & Content Management Systems: Sitefinity, Blogger, Drupal, WordPress, HubSpot & Google Sites

            COMMUNITY INVOLVEMENT & ACHIEVEMENTS

            • Fundraised and completed two half and three full marathon training programs supporting the AIDS Foundation of Chicago
            • Lead social media and communications Out & Equal Chicagoland/Citywide Pride and Queer Tech Club
            • Boy Scouts of America Eagle Scout