Superman: World of New Krypton

The Superman: World of New Krypton advertising plan is the communication product portion of my advertising capstone project, "Integrated Marketing Communications in the Comic Book Industry." The plan relies heavily on viral marketing and social media. The campaign for the limited series from DC Comics focuses on tourism between New Krypton and Earth.

Press Release
Press Release

DC Comics Homepage
DC Comics Website

Blog
Blog

Large Format Ad
Mini Flyer

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Banner Ad
Banner Ad